Seth’s Blog: Personal branding in the age of Google

I noticed this on Seth’s Blog, and while nothing like this has happened to us, it still is a cautionary tale…

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person’s name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, “binge drinking.”

See the “exciting” conclusion in Seth’s blog…

via Seth’s Blog: Personal branding in the age of Google.

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