{"id":3513,"date":"2010-06-23T13:27:06","date_gmt":"2010-06-23T17:27:06","guid":{"rendered":"http:\/\/www.schollnick.net\/wordpress\/?p=3513"},"modified":"2010-06-23T13:27:10","modified_gmt":"2010-06-23T17:27:10","slug":"figuring-apples-app-store-gross-profit","status":"publish","type":"post","link":"http:\/\/www.schollnick.net\/wordpress\/2010\/06\/figuring-apples-app-store-gross-profit\/","title":{"rendered":"Figuring Apple&#8217;s App Store gross profit"},"content":{"rendered":"<p>Apple&#8217;s iTunes App Store may be the biggest mobile application around, but it&#8217;s not much of a revenue generator for the company. The company claims it runs the App Store at &#8216;a bit over break-even&#8217; and, according to an analysis by Piper Jaffray analyst Gene Munster, that is indeed the case. Extrapolating from metrics provided CEO Steve Jobs during his WWDC keynote earlier this month&#8211;$1 billion paid to developers for 5 billion free and paid app downloads&#8211;Munster figures the App Store has contributed only $189 million to Apple&#8217;s total gross profit since it launched. That&#8217;s about 1 percent of the company&#8217;s $33.7 billion gross profit&#8230;..<\/p>\n<p>(<a href=\"http:\/\/news.cnet.com\/8301-13579_3-20008540-37.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20\">View the rest of the article at Figuring Apple&#8217;s App Store gross profit | Apple &#8211; CNET News<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s iTunes App Store may be the biggest mobile application around, but it&#8217;s not much of a revenue generator for the company. The company claims it runs the App Store at &#8216;a bit over break-even&#8217; and, according to an analysis by Piper Jaffray analyst Gene Munster, that is indeed the case. Extrapolating from metrics provided <a class=\"read-more\" href=\"http:\/\/www.schollnick.net\/wordpress\/2010\/06\/figuring-apples-app-store-gross-profit\/\">[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[12,5],"tags":[141],"_links":{"self":[{"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/posts\/3513"}],"collection":[{"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/comments?post=3513"}],"version-history":[{"count":0,"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/posts\/3513\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/media?parent=3513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/categories?post=3513"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schollnick.net\/wordpress\/wp-json\/wp\/v2\/tags?post=3513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The constant WPCACHEHOME must be set in the file wp-config.php and point at the WP Super Cache plugin directory. -->