{"id":5558,"date":"2011-02-18T12:06:12","date_gmt":"2011-02-18T17:06:12","guid":{"rendered":"http:\/\/www.schollnick.net\/wordpress\/?p=5558"},"modified":"2011-02-21T21:48:08","modified_gmt":"2011-02-22T02:48:08","slug":"analysis-how-apples-new-subscriptions-stack-up-to-the-competition","status":"publish","type":"post","link":"http:\/\/www.schollnick.net\/wordpress\/2011\/02\/analysis-how-apples-new-subscriptions-stack-up-to-the-competition\/","title":{"rendered":"Analysis: How Apple’s new subscriptions stack up to the competition"},"content":{"rendered":"

MacWorld has an interesting analysis about the new subscription pricing for iTunes. \u00c2\u00a0Overall, in a nutshell, most competitors are charging between 40-60% plus data transfer charges for their subscription plans…<\/p>\n

Here take a look. \u00c2\u00a0Analysis: How Apple’s new subscriptions stack up to the competition<\/a><\/p>\n

But, I was very disappointed about one of the comments to the article:<\/p>\n

Think you have missed an important point about this model.<\/p>\n

Where Apple or others are finding the customer through their store then the premium rate is accepted as they are doing some of the go to market work. However, where they are not doing the go to market work, why should they command any moe than a credit card company?<\/p>\n

This is disappointing looks like they are being greedy.<\/p><\/blockquote>\n

Apple indeed has costs associated with services, after all the Cult of Mac estimated that iTunes would cost over $225,000,000,000 ($2.25 Billion) to operating by the end of 2011<\/a>.<\/p>\n

The issue here is are we referring to the iBooks? \u00c2\u00a0Or a software subscription\u00c2\u00a0package, or something else?<\/p>\n

Here are some of the costs that might apply:\"\"<\/p>\n